广告与营销:4c理论/4p理论/6W+6O理论/SWOT模型理论/USP理论/整合营销传播

如题所述

这些都是广告学和营销学中的一些理论,4p指price(价格) product(产品) promotion(促销) place(渠道)后来发展为4c理论 顾客(Customer) 成本(Cost) 方便(Convenient) 沟通(Communication
swot分析指从优势、劣势、机会、威胁四个方面分析产品
usp是独特的销售主张
整合营销传播就是IMC指整合广告、推销、销售促进、公关等等方法,发出同一个声音,已达到最大效果。
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第1个回答  2011-01-14
Are the Gaga multi-catagoryed development

The hot Gossip Girl "beauty drama" in a small cameo roles, and the musical Gaga are the queen will appear on the screen. December 22 on Tuesday, according to some media reports, the electronic music artists will in cloth that TV reality TV show "Line" visiting 2002.6 wish.

Let a person eyes a bright new American TV series "Line" and fashionable 2002.6 wish have great relevance. Roughly is a game, but from different industries,ed hardy belt, to coincide releasing his clothing brand people (such as record company boss, typesetters, editors, etc...). And everyone rationing a dress designer, help them to finish costumes, the collection of finished products game. Ultimate winners can av123 issued clothing brand. Show the biggest quality, certainly be still invited Dean and Dan Dsquared2 twins stylist to preside over.

For the costume, Gaga will challenge the designer a dime is customized suit oneself style of clothing, the performance of drama section in 2010 on February 6th in that TV broadcast.

In addition,Abercrombie and fitch Vest, in addition to screen aspect development, even more surprising was polaroid on January 5 Las Vegas held 2010 international consumer electronics show announced a cooperative program, are Gaga will become polaroid product creative director.

"I'm very proud to be polaroid creative director and professional project inventor and polaroid new partnership",Ugg Boots, are Gaga said. "Polaroid is mixed with vogue and photography art enterprise, I'm glad with such enterprise cooperation, and that could become a designer, like my father said, I am glad to see the work of themselves."

Polaroid and Gaga cooperation are new products, will start listed by the end of 2010.

Besides sortie screen and business, are also keen on Gaga attended a charity event. Recently,Cheap Jordans Shoes, she attended by Marc Jacobs in Britain held with the AIDS care charity activities, on February 10,Christian Louboutin Outlet, she will also attend in New York hosted the annual AIDS research center fund raising party,ASICS Running, article Meryl Streep required, Carine Redgrave, Roitfeld, Vanessa,p90x, Donna Karan Furstenberg and Diane von will attend the party.

It seems, are diversified Gaga lead her talent by stage walk to fashion, and will go farther.
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第2个回答  2011-01-08
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